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Where have we been!

Thursday 3rd Feb 2011

Ok I know we’ve not been blogging...but we’ve been busy selling and organising our marketing activity since the Autumn.  We got a great response when our direct sales team went out to retailers and we’ve listened to what retails have to say.  Lots of retailers told us they were struggling...in fact we estimate that approx 20% of main street retailers we visited said that if they didn’t have an excellent Christmas they would not be around in 2011.  Obviously the budget didn’t encourage consumer confidence and in addition the heavy snow in December meant that we didn’t spend too long in the shops when we managed to make it out.  The impact for the retail sector in Ireland; a decrease in the volume of retail sales by 3.1% in December 2010 when compared with December 2009

http://www.cso.ie/releasespublications/documents/services/current/rsi.pdf

 

So where too for the Irish retail sector?  Well for those that are left standing surely their ambition will be to have customers that come into their store increase their spend while they are there and make their shopping experience so pleasant that customers will  want to come back for more.  Does that sound like something you would like for your retail business?  If it is then talk to us...we may have a solution for your store...if not then tell us what you would like...we’ll be listening!  In the meantime I leave with something that is bound to inspire and motivate you to keep going…..check out this piece about Kanturk in Co Cork.  If they can do it then so can you! http://examiner.ie/ireland/lifeblood-of-kanturk-is-diversity-137897.html

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